When you ride Purpular, you’re joining a community fueled by adventure, spontaneity, and passion. No matter where or what you’re riding, you’re giving it your all.

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We set out to create premium gear at rider price. High-performance gear shouldn’t break the bank — so you can experience the mountain fully equipped.

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Every rider inspires us. At the end of the day, we’re sharing one big love for this season and the memories we hold onto year after year. For that, we are forever grateful. 

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We aspire to grow with you, keep building community, keep the stoke high, and keep you dry — with gear that performs as hard as it looks.

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Ethically crafted gear, free from PFAS, designed to perform at the highest standard. PFAS (per- and polyfluoroalkyl substances) are synthetic chemicals often used to make materials water- and stain-resistant — also called “forever chemicals” because they persist in the environment. These chemicals have been linked to health risks, and it’s our top priority to ensure they never come in contact with our gear, our manufacturer, and our riders — we already have enough to worry about! 

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To all our supporters - we thank you and could not do this without you.  Every rider out there pushing their limits inspires us to keep raising ours. Let us continue to build this incredible family and never stop playing. We can't wait for what the future holds.